• Perodua: The People’s Choice For Cars

    What Is Perodua?

    Perusahaan Otomobil Kedua, better recognised as Perodua, is a crucial fixture on Malaysian roads. One of the most prominent automotive manufacturers in the country, they are known previously for producing minicars, SUV and supermini cars. Aiming to be an automobile company that is on par with other international manufacturers, Perodua is a vital car brand in Malaysia.

    How Perodua Started

    Shortly after Perodua first started its operation in 1993, the company launched its first car, Perodua Kancil. Since the release of the Kancil, Perodua now produces a wide range of vehicle models including SUVs and hatchbacks. Malaysians are especially fond of the Myvi and Axia models, making Myvi the best selling car in Malaysia from 2006 to 2013.

    The Beloved Myvi

    Malaysia’s fondness for the Myvi began when it launched in 20015. The car had a compact design and was powered by advanced technology, making it a hit with many people. Despite its size, the small vehicle sported a versatile space, adding value and appeal to the car. All these features made the Myvi a favourite of many Malaysians.


    Giving Everyone A Chance With Axia

    Launched in 2014, the Perodua Axia is one of the newer models by Perodua. Perodua Axia’s price is rather low, making it the most affordable car in Malaysia. Axia uses the EEV engine that improves fuel consumption and reduces levels of noise. The smart exterior design of the Axia matches its engine, and its interior gives extreme comfort and convenience.

    The Sporty Perodua Aruz

    The latest model from Perodua is in the form of an SUV. A seven-seater vehicle built with an EEV engine and dynamic exterior, the Perodua Aruz sends a strong statement on the road. The spacious interior and fuel-efficient engine make the Aruz a great companion for long journeys, ensuring comfort and confidence.

    An MPV For The Masses

    Next in its line of bigger cars is the Perodua Alza, an MPV which prides on its versatility. It can be made into a seven-seater whenever you need that extra space. Otherwise, you can keep it in its natural state, a five-seater. Keeping in mind the road trips that Malaysians tend to make during festive seasons, it is also outfitted with the little necessities that make a trip more comfortable.

    Bezza, Perodua’s First Sedan

    The Perodua Bezza is Perodua’s answer to a sedan car. It is built with a lightweight and fuel-efficient engine; allowing noise and vibrations to be kept to a minimum. The Bezza comes in a variety of colours to complement the stylish look it sports. This car performs well and is slowly gaining in popularity among Malaysians!

    Perodua In The Lives Of Malaysians

    Perodua is a household name here in Malaysia, and because of that, there is no wonder that the brand might be in line to release the country’s next national car. Many Malaysians drive a Perodua car as their first car; it is easy to be nostalgic over their earlier models such as the Perodua Kancil and Perodua Kelisa.

    Moving Forward with Perodua

    With their extensive selection of cars, including sedans, SUVs and MPVs, there is always something for everyone at Perodua. From first-time drivers to families, Perodua has allowed Malaysians to have mobility with vehicles of high quality. Learn more about our cars at http://www.perodua.com.my.

  • Make Your Brand Show Up Above The Crowd

    The Craft of Digital Advertising by Emperikal

    Digital marketing in Malaysia continues to be a growing trend as even more businesses will start to go online. Companies in general, understand or know that the buyer market is gradually shifting their online experiences to devices other than the personal desktop, for instance, their cellular phone and tablet. Thus causes it to be essential for businesses to start thinking creatively concerning how to target customers organically within everyday lives. An excellent example of consumer habits trends is most likely the increasing amount of video content. More agencies within Malaysia have begun seeing the additional value in video marketing, as online research has revealed that almost all web surfers are spending nearly all of their time viewing videos.

    Emperikal is one of the few agencies that aren’t surprised at the growing trend. Malaysians through the ages of 12 to 60 years old are constantly browsing online, thanks to the disruption with the internet being made accessible and affordable almost everywhere. Examples of a great marketing agency in Malaysia, for instance, Emperikal, are familiar with the digital landscape and can produce meaningful business impact right into a business’s online strategy. Emperikal, an experienced full-service digital marketing agency in Malaysia, is the ideal solution for one’s company needs. You will have unparalleled access to world-class marketing resources made available by its other sister agencies. The fact remains, you’ll never have trouble to hire the aid of a marketing agency in Malaysia. However, don’t assume all marketing agencies are top quality. Emperikal consistently tops its competitors because of it’s a data-driven strategy to helping brands enhance their online visibility. Emperikal has proven itself and also has developed a well-known brand name for being a respected digital marketing agency in Malaysia.

    This marketing agency distinguishes itself from numerous others through giving the complete package of digital marketing services. This offers them the ability to work effective and efficient for companies of any size. Due to this fact, the company has worked together with many global firms around South-East Asia.


    One of the many of the company’s services is content marketing in Malaysia. The professional copywriters are skilled in writing excellent and highly engaging content for websites and blogs. Moreover, they are simply recognized regarding their SEO packages in Malaysia by improving the search engine rankings for several businesses in the country.

    Probably the most valuable part of your internet marketing plan is based on performance marketing. This is where you should be spending your marketing dollars into online ads that should show on the top of the search results. This way of digital advertising aims to provide just about the most relevant ads towards the appropriate audience. You’ll just have to pay once the user clicks on your advertisement. This is an excellent way to keep a check on your expenses while getting fast, instant results.

    For social media marketing in Malaysia that transforms your brand straight into an overnight viral sensation, Emperikal knows the secret precisely! Continue to keep up-to-date with all the latest social networks fads to keep the brand relevant with today’s audience, Emperikal ensures your social media marketing campaigns achieves its set targets. The company currently manages a portion of the biggest brands in the business, which include Spotify, iFlix, Warrior and Abbott Nutrition, for example.

    Web development in Malaysia has come a long way. Nowadays, a web business should be mobile responsive and fast-loading if it seriously wants to remain competitive. If you’re looking to impress your potential customers, a simple text HTML website will no longer cut it. Therefore, it is paramount to engage a trustworthy web design company in Malaysia that can provide your finished website that crisp and polished look. Besides aesthetics, you may also want your web site to be functional together with other add-ons for instance payment gateway, loyalty program and information database.

    Online marketing shines when it comes down to data analytics. A wide range of paid and free tools may be used for performance tracking and measurement. Putting it simply, you must see what works as well as what doesn’t within your marketing plan, to help you adjust your financial budget accordingly. Equipped with that data, we will use buyer experience design or UX design to optimise your site for the most significant rate of conversion. We can visualise the buyer’s journey from the second one visits your internet site, until one checks out along with the shopping cart.

    Overall, the impressive set-up at Emperikal has allowed businesses to thrive with the assistance of Emperikal’s talented organisation. A good deal of effort has been put in their recruitment strategy which has seen plenty of gifted and experienced individuals join the widely accepted agency. For opportunities to be involved in this multinational company, keep an eye out for any available digital marketing jobs to learn the secrets behind their capability to produce meaningful results.